WHAT IS INTERNATIONAL BUSINESS?

One of the best definitions of International business is the one provided by the text "International Business. The New realities" by S. Tamer Cavusgi, Gary Knight and John Riesenberger (Prentice Hall, 2011). It is just about one page but it is an excellent story to introduce the topic to Junior students of International Business, I hope you enjoy it:
A TYPICAL DAY IN THE GLOBAL ECONOMY Julie Valentine is a college junior majoring in business. On a recent Saturday, she went shopping at a local mall. First, she ordered a big breakfast, unaware that most of her meal was imported from abroad: bacon from Spain, juice from Brazil, French-branded yogurt. Julie then headed to the department store to buy a gift for her father. She perused neckties with Italian and French brand names, and others made in China and Romania. She also considered electric shavers made by Braun (a German brand) and Philips (a Dutch brand). She eventually bought a Panasonic (a Japanese brand). Next, she headed to the perfume counter, where she tried various brands, including Chanel (France), French Connection (United Kingdom), and Shiseido (Japan). Julie was dreaming of buying a laptop computer. At the electronics store, she explored several models made in China, Ireland, and Malaysia. As she passed a travel agency, she remembered her spring vacation was just around the corner and decided to consult her best friend, Melissa. Whipping out her Nokia cell phone (a Finnish brand, but made in Hungary and South Korea), Julie reached Melissa, who answered on her Motorola phone (from a U.S. firm, but made in Malaysia). The two chatted about their dream trip to the beaches of southern Spain, considered Mexico, but decided they will probably end up in Florida. Julie looked at a blouse made in Vietnam, but hesitated to buy it because she had read that some products from Southeast Asia are made with child labor. Julie left the mall and drove away in her Hyundai (a Korean brand, made from Chinese, Korean, and U.S. parts). She liked Melissa’s car, a BMW (German, but made in the United States from Asian and European components). Over the following weeks, Julie and her exchange-student friend, Anders (her favorite Norwegian import), met several times at restaurants featuring food from various countries, including France, India, and Lebanon. On Friday night, they watched The Dark Knight (made in Britain, Hong Kong, and the United States, and featuring Australian and British actors) on a friend’s big-screen TV (a Dutch brand, but made in Indonesia). Over dinner, Julie and Anders enjoyed pasta from Italy and shrimp from El Salvador and chatted about their future. Julie was dreaming of an international career. No olviden dar clic en algún anuncio para apoyar el talento nacional.

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